When dear friend Enrico Giacomazzi asked me to design a special packaging for his family traditional cookies and bread making business in my home town Parma in italy, I didn t just want to create a special graphic design solution for their hand made biscotti, but also a unique jaw dropping tourist attraction packaging.
I also wanted the package to reflect the spirit of the city of Parma so I thought natural to think of using the most famous of the city’s monuments, the octagonal shaped Romanic Battistero built by Architect Benedetto Antelami in 1270.
His unique shape was a perfect fit to hold inside like a giant wood oven this cookies treasure, surrounded by tall golden ears of corn, gracefully adding a nature’s inspired element to my original idea.
The choice of the name was an obvious one, since BATTISTERO could easily migrate into the new born word BISCOTTERO.
To complement this very elaborate box the company also asked me for an additional more simple packaging, so I ve especially created for them one of my spray painted Stencils depicting the monument itself in front of a multilayered background of various vintage graphics of the old city of Parma.
I hope you’ll like it and will also taste the biscotti because they are truly remarkably good!